An Inspiring Collaboration at the Heart of the Event

For the Paris 2024 Olympic Games, PUMA entrusted ARKA with the design and installation of a premium event. This project took place at the MOB House hotel in Saint-Ouen, which was transformed for the occasion into a dedicated hub for the brand's athletes and partners.

The objective: to create a sports event scenography that was elegant, modern, and impactful. Through bespoke light panels, the environment came to life, offering an immersive experience consistent with the PUMA spirit.

Lighting Scenography Serving Sport

At ARKA, every project is designed to strengthen the visual and emotional impact of a venue. For PUMA, our mission was clear: to design a lighting scenography capable of elevating the space without compromising its integrity.

Consequently, our light frames were integrated seamlessly into the existing architecture. They naturally drew the eye while highlighting the brand's iconic visuals. Thanks to the quality of the light and meticulous finishes, the ensemble created a dynamic and inspiring atmosphere.

From Concept to Installation: Mastered Expertise

From the initial brief, our teams supported PUMA through every stage of the project. We defined the format, dimensions, and color temperature of the light panels to achieve an optimal result.

Each bespoke light frame was manufactured in our French workshops. Our technicians then managed the on-site implementation, ensuring a rapid and flawless installation.

This comprehensive approach illustrates ARKA's ability to manage sports event scenography projects from A to Z, while strictly adhering to technical and aesthetic constraints.

High Visual Impact During the 2024 Olympics

The PUMA 2024 universe combined performance with design. Our lighting structures played an essential role in creating an immersive environment.

They helped reinforce the visibility of the brand's visuals while underscoring the event's core values: energy, excellence, and movement. Light served as the common thread, guiding visitors through the space and creating powerful areas of expression.

Each light panel was positioned with precision, supporting the overall staging and PUMA's visual identity.

An Immersive Experience by ARKA

With this achievement, ARKA once again demonstrates its mastery of bespoke lighting scenography. Our illuminated display solutions adapt to all environments, whether for sports events, pop-ups, or showrooms.

By combining design, innovation, and French manufacturing, we offer brands the opportunity to create powerful, coherent, and memorable spaces. Every project thus becomes a unique field of visual expression.

Conclusion

The sports event scenography created for PUMA during the 2024 Olympics perfectly illustrates ARKA's philosophy: blending technique with emotion. Our bespoke light panels enhanced the venue, strengthened the brand's presence, and created a lasting visual impact.

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